Public Affairs for the AI Age
Shaping Policy. Protecting Reputation. Powering Influence.
WHAT WE DO
FOR YOU
We are modern public affairs strategists helping clients navigate a fast‐moving landscape of policy, media, and public perception. Leveraging decades of experience — and the power of AI-enhanced analytics and content — we craft messages and campaigns that cut through the noise, build credibility, and shape outcomes.
STRATEGIC MESSAGING
We craft messaging that elevates your brand, and that leverages data-driven insights and sentiment analysis to meet the moment. We work with your team to tap into those moments when your message will resonate most.
CONTENT CREATION & DIGITAL STRATEGY
Whether it’s a traditional statement, major speeches or public engagements, or interactive and multimedia content for social media, we work with clients to build out timelines and develop content that connects with their audiences. We leverage cutting edge AI technology (where appropriate) to scale ideation and iteration, always under human supervision and guided by years of experience, to bolster and protect our clients’ brands. We plan and execute paid digital advertising campaigns, working with cutting edge contextual technology and multicultural platforms that reach audiences where they are.
MEDIA RELATIONS
Earned media remains critical, and we bring decades of experience and relationships working with press at the national and local levels. We also develop influencer and stakeholder outreach campaigns, and content platform partnerships to broaden reach.
CRISIS COMMUNICATIONS & RAPID RESPONSE
In today’s fast-paced information ecosystem, responding to and addressing unexpected events in a timely manner matters more than ever. We work to plan and prepare protocols and messaging in advance of potential crises, and we leverage technology to monitor emerging narratives and misinformation to quickly push back and correct the record. We also work with clients to craft and deploy rapid response content to tap into news-driven interest in the issues they care about.
MEDIA TRAINING &
SPEECH PREPARATION
We’ve prepared Presidents and CEOs for high stakes public engagements and interviews, and developed a media training program that goes beyond the basics and platitudes our competitors offer. Our media training helps our clients hone in on their message, promote their brand, and engage audiences to take action. In today’s fast moving digital world, making mistakes for lack of preparation or failing to anticipate questions isn’t an option.
WHEN IT MATTERS MOST
WE HELP YOU TELL YOUR STORY
Our partners bring decades of experience tackling complex challenges. We’ve led communications efforts on presidential campaigns; helped clients navigate geopolitical waters; and, handled media strategy around major crises -- from natural disasters to manmade ones. We can help you when it matters most.
By helping our clients better promote their agendas, we helped them achieve goals and turned them into go-to media sources. We know how to generate the buzz that gets their priorities noticed. In times of crisis, we help you take a deep breath, assess your needs, prioritize engagement, and shape the media cycle.
"I was impressed with... their ability to communicate on the difficult issues we dealt with."
James Williams, President, Engage Cuba
"From beginning to end they did an excellent job developing a sophisticated national and local media strategy."
Miriam Hess, Partner, Siegel Strategies
OUR TEAM
LUIS MIRANDA
MANAGING DIRECTOR
Luis Miranda is a strategic communications expert with two decades of experience at the highest levels of politics, policy, and public affairs. Most recently he served as Principal Deputy Assistant Secretary for Communications at the U.S. Department of Homeland Security (DHS), where he led crisis communications and press engagement for the third largest department in the federal government, covering issues such as disaster response, border and aviation security, artificial intelligence, and trade. Previously he served as Assistant Commissioner for Public Affairs at U.S. Customs and Border Protection (CBP) where he led the agency's external and internal communications, managing a team of over 90 communications professionals. In that role he signed the first directive establishing protocols for the agency’s use of unmanned aerial systems for public affairs. He also served as the Deputy Senior Coordinating Official for External Affairs for the DHS Southwest Border Coordination Center. Previously, Mr. Miranda was Director of Communications and Politics at Alloy, a nonprofit data firm that supported campaigns working to boost voter registration and turnout in the 2020 election cycle. Mr. Miranda has worked on national campaigns in a variety of roles, including as Communications Director for the Democratic National Committee (DNC) and he served as a communications aide to President Barack Obama from 2009-2013. From 2005-2009 he helped implement the 50 State Strategy at the DNC, helping Democrats win majorities in both chambers of Congress in the 2006 cycle. As a consultant he has worked on a wide range of issues from data privacy to climate change to U.S. foreign policy. In 2018 he was selected as a Political Partner by the Truman National Security Project, a nationwide organization committed to shaping and advocating bold national security solutions. In 2014 he was selected as a Goldman Sachs Senior Fellow for the Smithsonian’s National Museum of American History.
JEREMY
MURPHY
STRATEGIC PARTNERSHIPS & CREATIVE DIRECTOR
After nearly a decade and a half breaking new ground in public relations and marketing at CBS, one of the big three broadcast networks, Jeremy founded 360bespoke with a focus on reputation management for global brands in the luxury space and world-renowned talents.
Since then he has shown the creative flare that led to industry-changing initiatives like the launch of CNET, and WATCH!. The glossy entertainment magazine Jeremy developed and led for CBS, WATCH!, came to redefine custom publishing & was hailed by the New York Times as a new model in transforming a brand from traditional mediums into a leader in interactive marketing.
A journalist by trade, Jeremy was previously a reporter for Mediaweek and Knight Ridder newspapers.
SARAH KARP WARD
CHIEF DIGITAL STRATEGIST
Consultant for corporate, media and tech clients, leading organic and paid campaigns across social and digital media, with nearly a decade of experience in editorial and content strategy, community management, email, and influencer relations.
Previously managed all of MTV News’ editorial and TV social media accounts, and developed social media strategies and guidelines for internal talent, in-studio performances, and high-profile events.
Headed social media engagement for Horizon Media, where she oversaw analytics, managed multiple budgets, and devised paid campaigns on Twitter, Facebook, Instagram and Pinterest.
Led all elements of a long-term social media campaign, including creative social media components in sponsor activations, for the Fashion Rocks TV special on CBS during New York Fashion Week.
Holds a Bachelor of Fine Arts degree from the Pratt Institute in New York.
